Keeps Getting Better: New Home Theater Tech From CEDIA 2016
Why LG Is Killing It With Their Latest Offering
Fans of home theater and media room technology love to hear about all of the awesome things that come out of industry conventions. That’s why they wait with bated breath when the Custom Electronics Design and Integration Association puts on their annual CEDIA expo. It just so happens that this year did not disappoint, particularly with the latest offering from LG. Their biggest OLED TV to date will be hitting shelves soon, so if you’re at all curious about OLED, now’s the time to pay attention. Learn more after the jump.
At this year’s CEDIA show, LG unveiled their new 77-inch OLED TV. The massive screen may not be the biggest thing you’ve ever seen, but it just might be the best looking. While OLED has been praised within the industry for offering much deeper on-screen black – thereby vastly improving the level of contrast – it’s been limited in size. LG has slowly unveiled larger and larger screens, starting with the impressive 55-incher back in 2013, capping off with this year’s massive model.
What is OLED?
Here’s the thing about the latest and greatest TV technology: it tends to sound like alphabet soup. First, you have 4K UHD, then HDR and HFR, and now OLED. The good news is that, unlike in the auto industry, these acronyms and initialism actually make a difference in the product. The bad news is that to explain them, you have to read more of them.
High definition televisions grew to popularity with Liquid Crystal Display (LCD) technology – essentially colors that could be turned on or off, but had to be lit by a different source. The most popular and enduring light source for LCD TVs were Light Emitting Diodes. These are often referred to as LED TVs, even though the LED only functioned as backlighting. What’s worse is that the LEDs only used white lights.
The result is a TV that looked ok, but suffered from weak black levels. Basically, any black that you could see on screen would be slightly greyed out by the white LED lighting.
But LEDs offer so much more that great light – they’re actually capable of changing color themselves. That’s why some manufacturers like LG began what’s known as Organic LED display technology. In an OLED display, the LEDs themselves produce the light and the color, cutting out the LCD middle man. They inarguably look better than a standard LED display because they offer greater contrast between each pixel for a deeper-looking image.
Are you ready to experience the perfect picture of an OLED display in your home theater or media room? Contact us today!